Healthy INSIDER Podcast 93: The Importance of the Retail Educator

Many health and nutrition product consumers have turned to online shopping for convenience, but they are missing out on the important education that a brick and mortar natural product store offers, according to Jim Emme, CEO, Now Health Group. In this podcast, Emme discusses the importance of retail stores, but also the growing market need to sell products online with Sandy Almendarez, editor in chief, INSIDER.

Many health and nutrition product consumers have turned to online shopping for convenience, but they are missing out on the important education that a brick and mortar natural product store offers, according to Jim Emme, CEO, Now Health Group. In this podcast, Emme discusses the importance of retail stores, but also the growing market need to sell products online with Sandy Almendarez, editor in chief, INSIDER. They cover:

  • Why natural products brands should have standards for the type of retail outlets that sell their products.
  • Why NOW Foods sells its products on Amazon, despite rejecting the idea for years.
  • The realities of brands that wish to stay away from online retailing; they likely won’t have a choice to limit their sales to only brick and mortar stores.

Editor’s note: This podcast was recorded before Amazon announced its plans to buy Whole Foods Market.

This podcast was recorded in Santa Fe, New Mexico, as part of the annual United Natural Products Alliance (UNPA) member retreat.

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