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Healthy INSIDER Podcast 29: Drivers for Supplement Use

In 2016, more U.S. adults are taking supplements than in years past, accounting for more than 170 million who turn to supplements to add nutrients to their diets. The most recent annual survey conducted by Ipsos Public Affairs on behalf of the Council for Responsible Nutrition (CRN) found that 71 percent of U.S. adults take supplements, which is an increase from 68 percent last year. In this Healthy INSIDER Podcast, Nancy Weindruch, Senior Director, Communications, CRN, and Sandy Almendarez, editor in chief, INSIDER discuss the recent survey and what it means for the health and nutrition industry.

Sandy Almendarez

December 21, 2016

In 2016, more U.S. adults are taking supplements than in years past, accounting for more than 170 million who turn to supplements to add nutrients to their diets. The most recent annual survey conducted by Ipsos Public Affairs on behalf of the Council for Responsible Nutrition (CRN) found that 71 percent of U.S. adults take supplements, which is an increase from 68 percent last year.

In this Healthy INSIDER Podcast, Nancy Weindruch, Senior Director, Communications, CRN, and Sandy Almendarez, editor in chief, INSIDER discuss the recent survey and what it means for the health and nutrition industry. They cover:

  •  How Millennials are a driving force behind the increased numbers

  • The shift in the reasons consumers are taking supplements

  • The specific supplement categories that are seeing increased consumer usage

 Resources

Energy Takes No. 2 Spot Among Reasons Driving Supplement Use in 2016

Most U.S. Adults Take Dietary Supplements, According to New Survey (2015 data)

 This podcast was recorded at the CRN annual conference in October 2016. Got feedback? Email Almendarez at [email protected], or tweet to @NatProdINSIDER using the hashtag #INSIDERPodcast.

 

About the Author(s)

Sandy Almendarez

VP of Content, Informa

Summary

• Well-known subject matter expert within the health & nutrition industry with more than 15 years’ experience reporting on natural products.

• She cares a lot about how healthy products are made, where their ingredients are sourced and how they affect human health.

• She knows that it’s the people behind the businesses — their motivations, feelings and emotions — drive industry growth, so that’s where she looks for content opportunities.

Sandy Almendarez is VP of Content for SupplySide and an award-winning journalist. She oversees the editorial and content marketing teams for the B2B media brands Natural Products Insider and Food and Beverage Insider, the education programming for the health and nutrition trade shows SupplySide East and SupplySide West, and community engagement across the SupplySide portfolio. She is a seasoned content strategist with a passion for health, good nutrition, sustainability and inclusion. With over 15 years of experience in the health and nutrition industry, Sandy brings a wealth of knowledge to her role as a content-focused business leader. With specialization in topics ranging from product development to content engagement, creative marketing and c-suite decision making, her work is known for its engaging style and its relevance for business leaders in the health and nutrition industry.

In her free time, Sandy loves running, drinking hot tea and watching her two kids grow up. She brews her own “Sandbucha” homemade kombucha; she’s happy to share if you’re ever in Phoenix!

Awards:

Speaker credentials

Resides in

  • Phoenix, AZ

Education

  • Arizona State University

Contact:

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