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Exploring the Japanese specialty food market – podcastExploring the Japanese specialty food market – podcast

Japanese consumers value presentation and unique flavors, which could lend inspiration for products launched throughout the globe, according to GreenPurse PR’s Lisa Mabe.

Sandy Almendarez

May 7, 2019

Japanese shoppers have a variety of healthy consumer package goods (CPGs) to choose from offered in several types of retail outlets from convenient stores to supermarkets, specialty stores and high-end shops in luxury stores. Like American consumers, they are interested in snack foods, unique flavors and ingredients, and food “experiences.” But unlike Americans, third-party certifications aren’t valued as much, but presentation is king.

Lisa Mabe, founder and CEO of GreenPurse PR, observed these aspects of the Japanese retail landscape during a recent visit where she was conducting shopper research. In this podcast with Sandy Almendarez, editor in chief, INSIDER, Mabe recounted her top takeaways of the Japanese specialty food market, including:

  • The ubiquity of matcha in lattes, smoothies, baked goods, candies and more.

  • The large presence of beef and dried seafood on the market,

  • Tips for U.S.-based brands that are exploring launching products in Japan.

Links and resources:

Got feedback? Email Sandy at [email protected], or tweet to @NatProdINSIDER using the hashtag #INSIDERPodcast.

About the Author(s)

Sandy Almendarez

editor in chief, Informa

Sandy Almendarez entered the natural products industry in 2009 when she joined Virgo Publishing (now Informa Exhibitions) as an assistant editor. Since then, she's worked her way up to editor in chief where she writes, edits and manages content for INSIDER. Under Sandy’s direction, INSIDER has won editorial awards from Folio: every year since 2014, including B2B Editorial Team of the Year in 2015.

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