Don’t call it a gummy; Llama Naturals’ Bites win NEXTY Multivitamin Award – podcast

Brad Baum, co-founder, Llama Naturals, explains the manufacturing practices that fuel the best multivitamin of the NEXTY Award at SupplySide West.

Sandy Almendarez, VP of Content

December 30, 2019

Llama Naturals Plant-Based Vitamin Bites—a strawberry and cherry flavored multivitamin chew for children—won the 2019 Best Multivitamin NEXTY Award at SupplySide West. Llama Naturals’ multivitamin is free of artificial sweeteners, gelatin, artificial ingredients, colorings, synthetics and added sugar, notes Brad Baum, co-founder, Llama Naturals, in this podcast with Sandy Almendarez, content director, Natural Products Insider. They cover:

  • The R&D process that included pillows sales, taste challenges and more than 50 iterations.

  • The reason behind the slow-cooking manufacturing process.

  • The importance of using organic ingredients.

This podcast was recorded onsite at SupplySide West at the Mandalay Bay in Las Vegas. Click here to watch the Facebook live version of this podcast.

About the Author(s)

Sandy Almendarez

VP of Content, Informa


• Well-known subject matter expert within the health & nutrition industry with more than 15 years’ experience reporting on natural products.

• She cares a lot about how healthy products are made, where their ingredients are sourced and how they affect human health.

• She knows that it’s the people behind the businesses — their motivations, feelings and emotions — drive industry growth, so that’s where she looks for content opportunities.

Sandy Almendarez is VP of Content for SupplySide and an award-winning journalist. She oversees the editorial and content marketing teams for the B2B media brands Natural Products Insider and Food and Beverage Insider, the education programming for the health and nutrition trade shows SupplySide East and SupplySide West, and community engagement across the SupplySide portfolio. She is a seasoned content strategist with a passion for health, good nutrition, sustainability and inclusion. With over 15 years of experience in the health and nutrition industry, Sandy brings a wealth of knowledge to her role as a content-focused business leader. With specialization in topics ranging from product development to content engagement, creative marketing and c-suite decision making, her work is known for its engaging style and its relevance for business leaders in the health and nutrition industry.

In her free time, Sandy loves running, drinking hot tea and watching her two kids grow up. She brews her own “Sandbucha” homemade kombucha; she’s happy to share if you’re ever in Phoenix!


Speaker credentials

Resides in

  • Phoenix, AZ


  • Arizona State University


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