6 Branding Steps to Attract Passionate Natural Health Customers

Have you spent thousands of dollars on your website and marketing without getting the results you hope for? The problem may be that you are focusing on tactics before strategy.

Many companies, from start-ups to corporations, jump into tactical marketing before they identify their brand strategy.

Your brand is the foundation of your business. Skipping the critical step of creating a brand is like building a house by starting on the second floor. You may be working hard, but without a solid foundation your business can crumble.

A brand is a serious corporate asset. This is especially true in the natural products industry, where consumers are looking for companies that match their values.

In general, natural product buyers dont pluck the lowest price products off the shelf as readily as others consumers. They are informed about ingredients, and read labels and marketing copy. As a result, they become passionate about brands that deliver on their promises.

A brand is a combination of all the good things you associate with a company or product. It includes words and images that provoke emotions. For a brand to become a valuable company asset, it has to have a great RAP, which stands for:

To attract passionate natural health customers, begin by defining your brand identity, and then develop the tactics to project your identity to the world.

6 Steps to Building a Brand Identity

Lynda Goldman helps nutrition supplement and natural product companies generate fresh customers daily. She works with customers around the globe to create search engine optimized web content and social media marketing that attracts your target customers.  Get her free report, 5 Step System to Generate Fresh Customers Daily," at lyndagoldmancopywriting.com .