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December 16, 2014
With increasing numbers of senior and overweight pets, joint health issues are becoming more commonplace in companion animals. Fortunately, ingredients such as antioxidants and collagen can help, with properties ranging from anti-inflammation to muscle support, many of which have shown great promise in the equine market. However, research indicates nearly 70 percent of pet owners dont buy pet supplements or vitamins to aid their animals nutrition and help keep them healthy. As such, consumer education and proper claim information can be as important as creating a palatable product.
Joint Health for Pets
by Alissa Marrapodi
A growing pool of animal nutrition research supports the use of specific ingredients to address myriad joint-health conditions. Ongoing product development featuring efficacious dosages, delivery formats and combinations of ingredients can greatly improve the overall comfort and mobility of pets.
Joint Health Products in Action
Pet owners are gaining awareness on how to improve and maintain their own personal well-being, which is fueling demand for products which do the same for their animals.
Animals can suffer from rheumatoid arthritis, osteoarthritis, degenerative joint disease and joint pain.
Ingredients can help reduce pain/inflammation, protect against damage and enhance muscle performance.
Over-the-counter (OTC) joint products/supplements must use caution wording any label claims.
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