Natural women’s health solutions for every stage – digital magazine
As clinical research is finally revealing, active female consumers have unique nutritional needs that align with the gender-specific phases of their life cycle. Savvy brands should tailor their dietary supplement and functional food products to also address women’s specific shopping, lifestyle and health behaviors, whether they’re competitive athletes or just general fitness enthusiasts. And while multivitamins continue to pace the field with women when it comes to the supplements they take, many women are also seeking to resolve PMS issues and ensure their reproductive system is as healthy as can be, and are opting for targeted supplement products that are true multitaskers.
Takeaways for Your Business:
- Food cravings, brain fog, and irritability are part of PMS, leading many to seek out supplements.
- Women and brands are increasingly focusing on key issues, like vaginal and urinary tract health.
- Botanicals like ashwagandha, bacopa, saffron and holy basil are proven stress-relievers for women.
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