Eating and tweeting for two

Eating and tweeting for two

When a woman becomes pregnant, the nutrition she provides the fetus greatly influences its growth and development in and out of the womb. Mothers who breastfeed encounter additional physical demands, as they continue supplying essential nutrients to their children. Protein, omega-3s, iron, choline, selenium, calcium and carotenoids are among the key nutrients supporting the health of mom and baby. Supplementation is one way expectant and new mothers can obtain proper fortification for themselves and their offspring.

Takeaways for your business

• Unique dietary reference intakes (DRI) were established for pregnant and lactating women.
• Strategic planning and marketing can help brands reach Millennials—the majority of new moms.
• Certain nutrients help reduce premature birth, improve health of mother’s bones and baby’s brain.

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