There is a huge difference out there when it comes to this perennially top category of supplements for weight shedding.  On one side is the Vanity Complex, where consumers want to look as good as possible without caring too much how it affects their health and wellness. On the other is what we call Weight Health, the responsible, controlled loss of weight and fat while supporting health of the structure and function of the human body during its time of metamorphosis.

For decades, the brands Dexatrim and a little later on, Hydroxycut, have ruled the "instant" weight loss market in food/drug/mass. Although both brands in the past had endured reputation-destroying, vituperative press due to ingredients that posed some safety risks, each has bounced back admirably, with safer reformulations and they currently dominate sales in food/mass/drug.  Both brands rely singularly on promoting the vanity message with before-and-after images of good-looking, youthful people. Make no mistake, this promotion works well for the target audience.

Weight Health, conversely, takes into account targeted nourishment that is symbiotic with action to stimulate reasonable and healthy weight correction -- for the long-term, while supporting overall health and wellness. For example, Satiereal, a derivation of saffron has been shown in clinical trials to significantly curtail aggressive appetites and sweets cravings -- and it is also known as a flavor and food spice used in Mediterranean diet many centuries.

Another compound containing fucoxanthin from the Asian diet staple, brown seaweed, and pomegranate seed oil standardized for punicic acid (Xanthigen), has been clinically shown to support healthy body fat reduction by encouraging the liver to shed off stored fats; in so doing, this compound improves metabolic functions of the liver which is disabled by excess dietary fat in the condition known as NAFLD (non-alcoholic fatty liver disease), considered now to be a causative factor for obesity, metabolic syndrome and diabetes.

Lastly is Adipromin, an ingredient formulation of three food-grade herbs clinically proven to inhibit excess adipose tissue formation while also enhancing the breakdown of fatty tissue for energy. Another benefit of this formulation is the positive impact it gives on cholesterol, triglycerides, serum adiponectin -- a protein hormone that regulates metabolic processes -- and lowering serum ghrelin, a “feeding and appetite”-enhancing hormone.

In summary, launching a supplement geared toward long-term health and wellness while assisting the person's healthy weight management routine is the strong competitive edge and distinction from the mass/food/drug products that rely on appealing to one's self-esteem through vanity, promising quick and easy "sex appeal" in a bottle.