NeoCell donated 25 cents for every product sold from October through December. The company also participated in additional retail-driven campaigns throughout 2013, more than doubling the $71,000 that NeoCell raised in the first two years of its partnership with Vitamin Angels.
"Thanks to the support of NeoCell and their customers, we will be able to reach an additional 770,608 children with life-saving and life-changing vitamins and minerals in 2014," said Howard Schiffer, president and founder of Vitamin Angels.
Vitamin Angels, a non-profit delivering micronutrients to children and mothers in need, reached 30 million children in 2013. Hear Schiffer discuss the organization's upcoming efforts in the INSIDER Video: Vitamin Angels Looking Up in 2014.