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Food & Beverage Perspectives

Food Product Design, Natural Products INSIDER unite to meet global market needs

Article-Food Product Design, Natural Products INSIDER unite to meet global market needs

FPD, Natural Products INSIDER Unite to Meet Global Market Needs
These are exciting times for Food Product Design as Natural Products INSIDER unites to form a comprehensive global brand.

Today is an exciting day for Food Product Design—one that will unite the brand with Natural Products INSIDER to form a comprehensive global brand that covers healthy ingredients in 2016. For nearly 20 years, Natural Products INSIDER has served as the leading media brand to the nutritional ingredients marketplace, aligned with SupplySide West, the event where executives from across the dietary supplement, food, beverage and beauty industries converge to explore, discover, innovate and market.

We’ve paid attention to shifting market trends that have led to a natural convergence of the dietary supplement, food and beverage industries.

“The world’s largest food and beverage brands have spent – and will continue to spend – billions of dollars to get into the healthy food and clean label movement being driven by consumers worldwide. Whether manufacturers are adapting current formulations for cleaner labels or acquiring innovative healthy food brands, the ingredients inside are driving it all," said Danica Cullins, vice president of sales in the Informa Health & Nutrition Network.

Last year’s acquisition of VIRGO by Informa created the ideal timing for us to create a single comprehensive media brand to offer information and education on-demand when our events including SupplySide and the various global Vitafoods shows are not taking place. As a result, our INSIDER and Food Product Design brands will unite to create a comprehensive, global brand covering healthy ingredients and finished applications. By the start of 2016, this brand will be recognized as INSIDER, and will cover all the verticals concerned with healthy, innovative ingredients, including food, beverage, dietary supplements, sports nutrition and beauty.

“Offering a single destination makes sense for our audience, for our newly increased portfolio of events and for our company," said Heather Granato, vice president of content, Health & Nutrition Network, Informa Exhibitions. “Especially as it relates to audience, this strategic unification supports Informa’s initiatives to procure and advance finished product manufacturers up our defined ladder of engagement."

We’re excited to integrate our entire content team within this brand, and bring the high-quality content you count on across this Informa Global Health & Nutrition Network. Once the integration is finalized, all of the outstanding Food Product Design content you know and love will be available on our INSIDER site. We’ll also be undergoing a bit of a face lift as well. The INSIDER logo has been redesigned to incorporate the colorful globe representing our Informa Global Health & Nutrition Network—a change will further position INSIDER as the media presence for all SupplySide and Vitafoods events worldwide.

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