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A house divided: Finding common ground in the biotech debate – deep dive

A house divided: Finding common ground in the biotech debate – deep dive

The definitions may be developing, and consumer attitudes evolving, but biotechnology is accelerating with new genetic engineering techniques and terminology. Regulators have been slow to catch up, and cutting-edge companies are racing to market with new items destined for consumers’ grocery carts, even as the industry tries to decipher buyers’ mindsets when it comes to food and ingredients intersecting science.

Takeaways for Your Business:

• The question of whether natural products and biotech can coexist is a developing industry paradox.
• With new techniques, a shift is happening in how bioengineered products are being positioned.
• Corporate motivations are headed for further scrutiny from consumers seeking clear information.

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