Supplement use is at an all-time high--76 percent--among U.S. adults, and most (87 percent) are confident that supplements are safe, quality and efficacious, according to a recent survey commissioned by the Council for Responsible Nutrition (CRN) and conducted by Ipsos Public Affairs.

Sandy Almendarez, VP of Content

November 27, 2017

Supplement use is at an all-time high—76 percent—among U.S. adults, and most (87 percent) are confident that supplements are safe, quality and efficacious, according to a recent survey commissioned by the Council for Responsible Nutrition (CRN) and conducted by Ipsos Public Affairs.

In this podcast, Nancy Weindruch, vice president, communications, CRN, dives deeper into the data of the survey, which has been conducted yearly for 18 years, with Sandy Almendarez, INSIDER editor in chief. They cover:

  • The most popular supplements among the general population and among younger consumers.

  • The top reasons Americans take supplements, and the emerging importance of supplements that help boost energy

  • The factors that American consumers weigh when they make supplement purchases.

This podcast was recorded at the CRN Annual Conference in Tucson, Arizona. Here the podcast Weindruch and Almendarez recorded following the release of the 2016 CRN consumer survey: Healthy INSIDER Podcast: Drivers for Supplement Use.

About the Author(s)

Sandy Almendarez

VP of Content, Informa

Summary

• Well-known subject matter expert within the health & nutrition industry with more than 15 years’ experience reporting on natural products.

• She cares a lot about how healthy products are made, where their ingredients are sourced and how they affect human health.

• She knows that it’s the people behind the businesses — their motivations, feelings and emotions — drive industry growth, so that’s where she looks for content opportunities.

Sandy Almendarez is VP of Content for SupplySide and an award-winning journalist. She oversees the editorial and content marketing teams for the B2B media brands Natural Products Insider and Food and Beverage Insider, the education programming for the health and nutrition trade shows SupplySide East and SupplySide West, and community engagement across the SupplySide portfolio. She is a seasoned content strategist with a passion for health, good nutrition, sustainability and inclusion. With over 15 years of experience in the health and nutrition industry, Sandy brings a wealth of knowledge to her role as a content-focused business leader. With specialization in topics ranging from product development to content engagement, creative marketing and c-suite decision making, her work is known for its engaging style and its relevance for business leaders in the health and nutrition industry.

In her free time, Sandy loves running, drinking hot tea and watching her two kids grow up. She brews her own “Sandbucha” homemade kombucha; she’s happy to share if you’re ever in Phoenix!

Awards:

Speaker credentials

Resides in

  • Phoenix, AZ

Education

  • Arizona State University

Contact:

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