In the early 2000s, there wasn’t a large selection of sports nutrition products for me to choose from. At that time, I was still in competitive sports and several years into high-intensity weight training. It was a lot of the same thing, with protein and creatine on every shelf. Fast forward to today, and the market has exploded with new products.

In 2015, we expect to see continued growth in the sports nutrition market, as professional athletes and bodybuilders are no longer the only ones taking supplements. We now have the weekend warriors, obstacle course participants, runners, CrossFitters, and people looking to be healthier and get in better shape.

All of them are in need of supplements that fit their specific needs.

With that demand, comes the opportunity for continued growth and new products. Creating great opportunities for suppliers and manufacturers to enter the space. An example of this is Trace Minerals Research (TMR). They have been a leading provider of trace mineral based supplements for more 40 years, and recently made an announcement that it will enter the sports nutrition market with its cleanfit™ line of workout products. Their line will include nonGMO pre- and post-workout products that will be launched at the Natural Products Expo West trade show and conference March 6 to 8 in Anaheim, CA.

Trade shows are a gathering point for many in the industry, so they create an opportune situation for companies like TMR to release new product into the market.

With demand not looking to slow anytime soon, many new products will be hitting the market over the coming years. This will only benefit the supplement users, as we will have more options to customize our regime to better fit our lifestyles.