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Sports nutrition: Protein – digital magazine

Sports nutrition: Protein – digital magazine

Protein is an unscathed market macronutrient, even as it spreads from sports to the mainstream base, especially so-called active consumers, as many dieters also have turned to increased protein intake for improved body composition. These days, protein ingredients run the gamut from animal-based (like meat and dairy), to traditional to emerging plant-based sources.

Takeaways for your business:

• Sacha inchi, quinoa, water lentil, coffee, corn and potato are emerging plant-based protein options.
• A proper combination of highly digestible forms of proteins may be the ultimate choice.
• Today’s protein products must meet consumers’ performance needs while also nailing palatability.

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