Market Watch: Sweeteners: Over the years, consumption of total caloric sweeteners and added sweeteners has decreased. Americans are taking steps to limit or completely avoid added sugars in their food and beverage products making the decline more rapid than ever before. With the decreasing numbers, growth in the high-intensity sweetener sector is occurring, and food product designers are shifting gears to adapt to the growing trend.

Spotlight on Sweeteners: Consumers crave sugar, but they also want a low-calorie product equipped with a clean and natural label on it with as much flavor as its sugary counterpart. Food product designers have a wide range of sweeteners to choose from to reduce sugar content in foods and beverages while keeping them affordable, flavorful and satisfying.

Takeaways for Your Business: Food product designers are tasked with sweetening products without sacrificing taste, texture or affordability. This Digital Pulse Issue offers a closer look at current consumer perceptions and market trends across the sweeteners landscape, along with the resources needed to move forward in an evolving industry

Sweetener trends in a variety of applications

Emerging sweeteners for food and beverage products

The current state of the sweetener market