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Supplements That Deliver

Lets face it, many consumers are getting bored with the same old pills. They want high-tech, innovative and interesting delivery of their supplements. INSIDERs Supplements That Deliver Digital Issue explores the latest trends in delivery that do more than sell novelty to consumers. In addition to grabbing consumer attention, delivery innovations can help improve the administration of ingredients, leading to increased efficacy or smaller dosage sizes, both of which increase ROI (return on investment) for brands and consumers. This issue also delves into testing methods for new supplement delivery systems, as well as ways to promote innovative formats to consumers. Takeaways include: *Cost, safety and efficacy should be considered up front when adding a new delivery technology to a brands portfolio. *Companies must know which tests are fit for purpose before launching a new delivery form. *Supplement brands have an opportunity to promote innovative supplement delivery forms on social media.

Table of Contents

  • Viewpoint: Special Delivery
  • Using Technology to Improve Ingredient Delivery
  • New Delivery Technology is Cool, but Can you Test it?
  • Trends in Supplement Ingredient Dosage and Delivery
  • Takeaways for Your Business

 

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