Slide Show: Drivers and Barriers for Marketing Innovative Functional Food Products

Food and beverage makers have long fortified their products with vitamins and other nutrients in order to enhance the health benefits of the products. Changing consumer demands and demographics compounded by advances in food and medical science are fueling growth in the functional foods market. This slide show, adapted from chapter 27 of CRC Press’ e-book “Innovation in Health and Functional Foods,” will explain innovation in the functional food industry and the challenges of marketing it.