Nutrinova to Market DHActive

Nutrinova to Market DHActive

FRANKFURT, Germany--Nutrinova, the food ingredients division ofCelanese AG, will take over operations of Protos-Biotech, Celanese Venturesbiotechnology unit. Nutrinova will begin marketing Protos-Biotechsdocosahexaenoic acid (DHA) product under the brand name DHActive. Nutrinovaadded that the ingredient has been self affirmed Generally Recognized As Safe(GRAS), allowing it to be used in both dietary supplements and food products.

Based on the interplay between Protos-Biotechs technologicalcompetencies and Nutrinovas global presence, market experience and access tocustomers, we expect the product to be a quick success on the market forfunctional food products and nutritional supplements, said Arthur Steinmetz,chief executive officer of Nutrinova (www.nutrinova.com).