This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
Clinical trials are a vital part of the marketing messages supplement companies use to connect with and educate consumers, but regulations and study design are factors to be considered before marketing or research begins. Download INSIDER's Marketing Clinical Trials Digital Pulse to learn about how marketing can be involved in the design phase of clinical trials on dietary supplements and ingredients, and to review regulatory considerations to make sure the results of such trials will be usable in marketing and provide the value the study sponsor seeks. Takeaways include: *Sponsors need to consider regulatory limits on supplement claims when designing endpoints and populations. *Marketing should be involved in clinical study design to ensure results will be usable in supplement ads and marketing. *Clinical research to support a specific ingredient or product formula often translates to increased consumer confidence.
Jun 11, 2015
Table of Contents
Viewpoint: A Marketing Lesson from POM Wonderful
Let's Get Clinical: Marketing Dietary Supplements Clinical Trial Results
Why RCTs Might Not Be a Fit for Supplement Research
Takeaways for Your Business
Register to view the full article
Registering as a member of Natural Products INSIDER will give you free access to premium content including digital magazines, webinars, whitepapers and more.