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Marketing Clinical Trials

Marketing Clinical Trials
Clinical trials are a vital part of the marketing messages supplement companies use to connect with and educate consumers, but regulations and study design are factors to be considered before marketing or research begins. Download INSIDER's Marketing Clinical Trials Digital Pulse to learn about how marketing can be involved in the design phase of clinical trials on dietary supplements and ingredients, and to review regulatory considerations to make sure the results of such trials will be usable in marketing and provide the value the study sponsor seeks. Takeaways include: *Sponsors need to consider regulatory limits on supplement claims when designing endpoints and populations. *Marketing should be involved in clinical study design to ensure results will be usable in supplement ads and marketing. *Clinical research to support a specific ingredient or product formula often translates to increased consumer confidence.

Table of Contents

  • Viewpoint: A Marketing Lesson from POM Wonderful
  • Let's Get Clinical: Marketing Dietary Supplements Clinical Trial Results
  • Why RCTs Might Not Be a Fit for Supplement Research
  • Takeaways for Your Business

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