Enveloped in ambiguity and uncertainty, consumers are looking to find stability around what matters most: their health. This has led to both a new definition of and an increasingly proactive approach to wellness. In this episode of SupplySide Stories Podcast, we talk with ADM about how the company stays ahead of the health curve to provide science-backed solutions that will meet consumers where they're heading in 2021—and beyond.
About our speaker:
Ana P. Ferrell, Vice President and Head of Marketing for North America, ADM
Ana Ferrell is vice president and head of marketing for North America at ADM. In this role, she is responsible for driving insight-led marketing strategies and plans that fuel business growth. Prior to joining ADM in 2018, Ferrell led marketing and innovation for well-known, global companies – in athletic apparel, beauty, food and financial industries – from high-level strategies to hands-on execution in. Her expertise has resulted in product design, storytelling and marketing innovation, from idea inception to market realization.Ferrell holds a bachelor’s degree in social communications and journalism from the FIAM in Sao Paulo, Brazil, and MBAs from Rice University in Houston, Texas, and Northwestern University in Evanston, Illinois.
"This notion of proactive health management is becoming more and more holistic. It's not just about feeling healthy from a physical standpoint but it's also related to your mental health, it's related to emotional health, it's much more of a well-being approach." – Ana Ferrell, vice president global marketing, human nutrition, ADM
More information on ADM can be found at SupplySide Connect