Ayurveda is a 5,000-year-old natural health system that is more relevant than ever to today’s consumers. Focused on balance as a way to wellness, it is fueled by adaptogenic herbs supported by a growing collection of scientific research. As modern life—and a pandemic—send consumers clamoring
for natural ways to support overall immunity and whole-body health, and specifically to address conditions exacerbated by today’s lifestyle, Ayurvedic ingredients offer formulators a powerful strategy for delivering science-backed solutions.
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