Do you remember your first encounter with probiotics? Chances are it was in yogurt, thanks to popular U.S. products like Activia, and globally, Yakult.

Probiotics and dairy still seem like the perfect pair, but these days, the beneficial bugs are the star ingredient in countless functional food items. Experts agree this is a natural progression in the probiotic market given the recent increase in research and consumer awareness. However, as probiotic demands increase, fortified formulation problems follow. A delicate living organism, probiotics offer the kind of health benefits consumers seek, however they require kid glove treatment to get to the grocery store shelf, and ultimately, to the gut where it makes its impact.

INSIDER’s Probiotic Foods Digital Pulse takes a close look at those formulation challenges, the probiotic market and what to know in approaching this segment. This Pulse explores how probiotics made their way up the grocery store food chain, the current market for food applications, solutions-specific probiotic products, and the specific formulation challenges that come with probiotic food formulation. It also reveals the top three critical questions manufacturers must know as they shop ingredients.

Takeaways for your business

-Top applications

-Market trends

-Must-ask questions for manufacturers when formulating probiotics into food

-Formulation challenges

-Ingredient solutions

For more on probiotics, visit INSIDER’s Probiotics Foods Digital Pulse.