Green Wave Ingredients (GWI), Natreon, Deerland Enzymes, Viatal and Ingredion announced new partnerships and alliances that are likely to help accelerate their businesses’ growth.
First, the e-commerce platform ingredientsonline.com signed a partnership agreement with Yangzhou Rixing Biotech to sell glucosamine online directly to American customers. Ingredientsonline.com, an exclusive service of GWI, plans to add more Chinese factory partners and products as it expands its buy-direct e-commerce platform. Customers using the ingredientsonline.com platform will be able to buy high-quality glucosamine directly from Yangzhou Rixing Biotech, rather than through a distributor. They will get the factory price, comprehensive quality control, a transparent transaction and prompt shipment from ingredientsonline.com’s California and New Jersey warehouses.
Natreon Inc. received an equity investment from DSM Venturing B.V., the corporate venture capital arm of Royal DSM. Sanni Raju, Natreon’s CEO and chairman, commented that DSM’s expertise and domain knowledge in the dietary supplement market will help accelerate the company’s growth.
Deerland Enzymes joined the International Probiotics Association (IPA), a global voice of the probiotics industry. As a new IPA member, Deerland Enzymes’ goal is to strengthen a collaborative effort of members equally divided between industry and academia. The company’s focus is on developing science-backed formulations for gut health, making is a good fit for the IPA.
The company Viatal Corp recently formed as a U.S. subsidiary to its parent company, Zhejiang Medicine Company Limited Xinchang Pharmaceutical Factory (ZMC). The purpose of the company is to provide ZMC a direct conduit to the North American nutritional and pharmaceutical market in addition to the existing distribution network. The greater purpose of Viatal is to provide trust and transparency to ZMC’s customers, thereby reinforcing the long-term commitments to the marketplace.
Ingredion Incorporated agreed to acquire Kerr Concentrates Inc., a privately held producer of natural fruit and vegetable concentrates, purees and essences, in a US$100 million transaction. Kerr’s ingredients uphold the integrity of raw fruits and vegetables while providing multiple functionalities. These ingredients can be used to enhance the nutrition, texture, flavor and appearance of a number of foods and beverages across a wide variety of categories, from smoothies, juices, dairy products and baked goods to soups and dressings.