Bell Flavors and Fragrances has announced the launch of Bell Flavors & Fragrances Malaysia Sdn Bhd. As part of Bell’s international family, the Malaysia location will continue Bell’s focus on helping companies in the Asia Pacific region by utilizing their technology, analytical innovations, sales and marketing resources. Since the acquisition of Sillage Aromatique from Nardev Chemie Pte Ltd. in October 2016, Bell has been working to secure Sillage Aromatique’s sales and warehousing network in Malaysia, Indonesia, and Thailand to better serve its customers.
The new Bell Malaysia location is positioned at Kuala Lumpur, the capital of Malaysia. It will function primarily as a sales office with warehousing and local delivery capabilities alongside a satellite sales office in the northern state of Penang.
Bell Flavors & Fragrances plans to complete the acquisition process by the end of the year by securing the remaining sales offices in Thailand and Indonesia. A launch event attended by James Heinz (President & CEO), Ted Sawicz (CFO), key executives from Bell Singapore, major customers, and business associates was held to commemorate the event.