NORTHBROOK, Ill.Bell Flavors and Fragrances (BFF) has named Kelli Heinz as the director of marketing and industry affairs at its Northbrook headquarters.

Heinz will be responsible for coordinating Bells marketing teams in North America, South America, Mexico, Asia Pacific and China to establish a communication and marketing network between the responsible markets. She also will maintain Bells professional relationships with industry associations, including local, state and federal agencies, trade associations and media to increase awareness of Bell Flavors & Fragrances and show support for the flavor and fragrance industry.

Heinz currently serves on the board of directors for the WFFC Chicago chapter, a program committee chair for FEMA (Flavor & Extract Manufacturing Association) and on the communications committee for IFRA NA (International Fragrance Association North America).

Bell Flavors & Fragrances also unveiled its newly designed U.S. website developed to present the companys products and services in an even more transparent way and to combine functionality and design. All design elements were based on the global corporate design guidelines. The website provides detailed information about the company, its products and comprehensive history along with more visual language and user-friendly navigation. Visitors can use the news section to learn all about the latest innovations in flavors and fragrances. The four divisions of Bell products lines (Flavors, Fragrances, Botanicals and Ingredient Specialties) are highlighted with distinct sections.