Although consumers in every region recognize immune health as their top reason for purchasing healthy lifestyle products, according to Kerry’s 2021 global consumer research, immune health benefits often overlap with other positionings, with particularly high growth in products that align well with support for immune health.
But the growing number of immune supplements is driving manufacturers to adapt to new strategies for differentiation, not only by using unique ingredients, but also formats consumers will find appealing and convenient. Download the white paper, Format for Success: The State of the Global Immune Health Supplements Market, to learn more.
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