FDA Issues Warning Letters to Supplement Marketers on Picamilon

Picamilon is the subject of a lawsuit that was filed against GNC by Oregon Attorney General Ellen Rosenblum.

Josh Long, Associate editorial director, Natural Products Insider

December 2, 2015

2 Min Read
FDA Issues Warning Letters to Supplement Marketers on Picamilon

FDA on Nov. 30 warned five dietary supplement companies that they have been marketing products that are misbranded because they include a substance that does not qualify as a dietary ingredient.

The substance picamilon “is a unique chemical entity synthesized from the dietary ingredients niacin and gamma-aminobutyric acid," FDA declared in the warning letters, which the agency made public Wednesday via a Q&A on picamilon. “As such, it is absorbed into the body, crosses the blood-brain barrier and accumulates in the brain as a separate chemical entity."

FDA sent warning letters to DMB Nutrition, ICF International, Top Secret Nutrition LLC, Applied Nutriceuticals Inc. and SDC Nutrition Inc. None of the companies immediately responded to requests for comment.

Picamilon is the subject of a lawsuit that was filed Oct. 22 against General Nutrition Corp. (GNC) by Oregon Attorney General Ellen Rosenblum. In a declaration attached to Rosenblum’s lawsuit, an FDA official stated picamilon didn’t qualify as a dietary ingredient. Rosenblum characterized picamilon as a synthetic chemical that has been used in some countries as a prescription drug to treat neurological conditions.

GNC pointed out retailers widely sold picamilon until Rosenblum’s lawsuit was filed, and FDA had not previously taken any action on the substance through a warning letter or other notification.

Sen. Claire McCaskill (D-Missouri) last month criticized FDA for failing to act on picamilon. In letters to 10 retailers including GNC, McCaskill asked the companies to voluntarily remove picamilon-containing products from their stores and websites. GNC has said it stopped selling products with picamilon upon learning that FDA did not consider the substance a legal dietary ingredient.

“I am glad that the FDA is finally taking steps to remove this substance from virtual and online shelves—but the old saying ‘better late than never’ certainly applies here,” McCaskill said Wednesday in a press release. “It’s hard to understand how it took this long to send a handful of letters to prevent the sale of an ingredient that the FDA determined months ago was not a dietary ingredient. This entire episode is an illustration of how regulatory safeguards that are in place to protect American consumers are falling dramatically short.”

In the recent warning letters, FDA gave the companies 15 days to respond. The agency warned that failure to cease distribution of the picamilon-containing products could result in enforcement action without additional notice.

Daniel Fabricant, Ph.D., executive director and CEO of the Natural Products Association, also questioned why the FDA didn't act first on picamilon.

“If the agency had a problem, why didn’t they do this first?" asked Fabricant, a former government official who led FDA's Division of Dietary Supplement Programs.

“Why is the FDA secondary to the states? That does seem counter to their role as the public health authority," Fabricant said in a phone interview.

About the Author(s)

Josh Long

Associate editorial director, Natural Products Insider, Informa Markets Health and Nutrition

Josh Long directs the online news, feature and op-ed coverage at Natural Products Insider, which targets the health and wellness industry. He has been reporting on developments in the dietary supplement industry for over a decade, with a focus on regulatory issues, including at the Food and Drug Administration.

He has moderated and/or presented at industry trade shows, including SupplySide East, SupplySide West, Natural Products Expo West, NBJ Summit and the annual Dietary Supplement Regulatory Summit.

Connect with Josh on LinkedIn and ping him with story ideas at [email protected]

Education and previous experience

Josh majored in journalism and graduated from Arizona State University the same year "Jake the Snake" Plummer led the Sun Devils to the Rose Bowl against the Ohio State Buckeyes. He also holds a J.D. from the University of Wyoming College of Law, was admitted in 2008 to practice law in the state of Colorado and spent a year clerking for a state district court judge.

Over more than a quarter century, he’s written on various topics for newspapers and business-to-business publications – from the Yavapai in Arizona and a controversial plan for a nuclear-waste incinerator in Idaho to nuanced issues, including FDA enforcement of the Dietary Supplement Health and Education Act of 1994 (DSHEA).

Since the late 1990s, his articles have been published in a variety of media, including but not limited to, the Cape Cod Times (in Massachusetts), Sedona Red Rock News (in Arizona), Denver Post (in Colorado), Casper Star-Tribune (in Wyoming), now-defunct Jackson Hole Guide (in Wyoming), Colorado Lawyer (published by the Colorado Bar Association) and Nutrition Business Journal.

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