Consumer Health Brands Inc.’s DEFY™ is a 3-oz. social liquid that helps next-day mental alertness and enhances alcohol metabolism. The liquid contains a functional blend of antioxidants, B vitamins and electrolytes to mitigate the side effects of responsible alcohol consumption. The target demographic is 21 to 34-year-old Millennials that prepare, revive and repeat the active social lifestyle. DEFY™ is sugar-free with natural flavors.
In an emerging space that is just learning to find its messaging and proper formula for efficacy, DEFY™ addresses the social stigma of alcohol consumption. DEFY™ has over 19 high-quality ingredients to enhance alcohol metabolism and mitigate the negative side effects of responsible alcohol consumption.