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SupplySide West 20-Year Update: The Demise of Ephedra

Article-SupplySide West 20-Year Update: The Demise of Ephedra

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The history of ephedra shows the only time FDA used regulation to ban an ingredient due to its unreasonable risk of illness or injury.

From overtly enticing product marketing to highly publicized deaths allegedly linked to excess dietary supplement intake, ephedra caused a maelstrom that could have permanently crippled the industry. In retrospect, many marketers and product developers took note and raised the bar, helping mature the industry to what it is today.

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