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Healthy INSIDER Podcast 63: The Next Phase of Clean Label

Clean label 1.0 is all about what the label says, but 2.0 will dive deeper into ingredient sourcing and sustainability, said Jeff Hilton, partner, co-founder, BrandHive, in this Healthy INSIDER Podcast recorded at Natural Products Expo West. In this episode, Hilton and Sandy Almendarez, editor in chief, INSIDER, talk about the current landscape for clean label marketing, what the future holds and how brands can be truly transparent.

Clean label 1.0 is all about what the label says, but 2.0 will dive deeper into ingredient sourcing and sustainability, said Jeff Hilton, partner, co-founder, BrandHive, in this Healthy INSIDER Podcast recorded at Natural Products Expo West. In this episode, Hilton and Sandy Almendarez, editor in chief, INSIDER, talk about the current landscape for clean label marketing, what the future holds and how brands can be truly transparent. They discuss:  

  • The terms consumers use (hint: Hilton said he’s never heard a consumer say “clean label”), and how brands can speak their language
  • Millennials expectations about their products’ sustainability and transparency, and how those differ from Baby Boomers
  • Top clean label ingredient trends

Read more from Hilton in these related assets:

Learn more about clean label marketing, formulation and ingredients in INSIDER’s sister publication Food Insider Journal.

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