Frutarom Industries Ltd. announced a deal to acquire Australia-based Taura Natural Ingredients Holding Ltd. for approximately $70 million. The acquisition is Frutarom’s seventh acquisition of the year and strengthens Frutarom’s capabilities and raises its market share in the field of unique technologies for combining natural taste and fruit solutions. The deal also bolsters the company’s penetration into the Asia-Pacific markets, especially Australia and New Zealand.
Taura is a leading player in concentrated and texturized fruit ingredients, possessing state-of-the-art manufacturing facilities in New Zealand and Belgium along with sales offices in the United States and in the United Kingdom. The company engages in the development, production and marketing of innovative solutions through its unique Ultra Rapid Concentration (URC®) technology for delivering market-leading natural fruit ingredients in terms of flavor, functionality and consumer experience to a wide range of food products, particularly healthy snacks, breakfast cereals, confectionery, convenience foods and baked goods. Taura’s URC® ingredients raise the percentage of the final product’s fruit content, improve and enhance flavor and texture as well as lengthen shelf life using only natural ingredients for flavors, colors and preservatives—qualities benefiting from the rapidly growing trend toward healthier, more natural foods that are lower in sugar and calories.
Taura has a broad customer base that includes leading global and national food and beverage makers in the United States, the Asia-Pacific region and Europe. Frutarom focuses on developing and producing natural products and views these as an important strategic growth engine. Over two-thirds of Frutarom’s products today are natural and the company invests heavily in developing unique and innovative products with high added value at its sites throughout the world.
Taura’s activity is largely synergetic with Frutarom’s global flavors activity into which it will be integrated, allowing Frutarom to broaden and reinforce its supply of natural products and offer a portfolio of products and solutions that combine fruit components, natural flavors and colors, and ingredients with high nutritional value while continuing to expand and deepen its activity and market share.