Following an investigation by the New York Attorney General that found—using DNA barcoding testing—numerous store-brand supplements contained unverifiable and/or undisclosed ingredients, Gaia Herbs urged the botanical products industry to dedicate itself to increased product transparency, traceability and accountability.

In this video interview recorded at Natural Products Expo West, Todd King, vice president of marketing, Gaia Herbs, discusses what the company thinks the herb industry should commit to, how it tests its botanical products and how its sales has been affected by the New York Attorney General investigation.

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