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Hemp/CBD: Market evolution – digital magazine

Hemp/CBD: Market evolution – digital magazine

One plant—and the rich oil extracted from it—has disrupted the natural products industry like perhaps never before. Hemp’s widespread promise and the market’s reception to CBD oil have meant upheaval and accelerated change for all players. As farmers eye hemp as a new cash crop, federal regulators and new supply chain links are catching up with the momentum, all while CBD-based products race to product shelves and into the hands of consumers.

Takeaways for Your Business:

• State hemp regs are evolving, amid federal consideration of CBD's legality in food and supplements.
• Accurate testing and vendors’ focus on quality control are critical as the market swiftly matures.
• Opportunists aside, the evolution of the cannabis industry has meant more research into cannabinoids.

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