Ayurvedic Botanicals: Traditional Remedies Find Modern Application
One of India's ancient medical systems, Ayurveda dates back more than 3,000 years. Its customized therapeutic approaches rely on a variety of practices and ingredients, including herbs and herbal combinations. Some well-known botanicals used in Ayurvedic medicine include ginger, tulsi, turmeric, ashwagandha, Indian frankincense and amla. Despite its history of traditional use, Ayurveda is gaining more attention in clinical laboratories, where research on efficacy of ingredients is paving the way for increased application in Western markets.
Takeaways for Your Business
- Many Ayurvedic herbs are adaptogens, helping the body adapt to stress and promoting well-being.
- 2016 U.S. herbal sales data indicated boswellia, turmeric and fenugreek experienced large gains.
- As botanicals are subject to contamination, supply chain integrity is vital to successful products.
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