The key to successful immune health products lies in research supported ingredients. Nearly half of all consumers surveyed say that when seeking out immune health products they regularly research ingredients to help make their choices.
This has given manufacturers new opportunities to expand their immune health offerings. However, in a crowded marketplace, it can be difficult to ensure products stand out. Meanwhile, consumers are more knowledgeable, more skeptical, and more likely to ask questions about immune health claims. Nearly four in ten (39%) consumers say seeing research or scientific data claims would encourage them to buy a healthy lifestyle product.
Look ahead to the future of the category. Download the white paper, to learn about current trends, opportunities and challenges in the immune health space.
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