Since the acquisition of SupplySide and Natural Products INSIDER by Informa in 2014, we have been developing what is now known as the Informa Global Health & Nutrition Network (GHNN). This single business unit encompasses all of our events across the globe: SupplySide West, SupplySide Fispal Tecnologia and Ingredient Marketplace in the Americas, and Vitafoods in Europe and Asia.
This global network will bring opportunity to our audience members and attendees by giving them access to industry leading service. To help facilitate this, we have created a limited amount of Official GHNN sponsorship opportunities for companies that want to introduce themselves to our global audience.
Recently, our first company has signed on. Gelita, which specializes in collagen peptides and collagen, is our first 2016 Official Collagen Protein Sponsor of the Informa GHNN. This program will give our audience access to Gelita at our shows across the Globe, with Ingredient Marketplace in Orlando on April 27 to 29 being the first.
Ingredient Marketplace has a focus on the Mind of the Consumer and how consumer trends drive new product innovation. It is critical for consumer products companies to understand this in order to deliver products that consumers want and need. Here are two opportunities to learn more about collagen protein at Ingredient Marketplace:
- Joint health and Healthy Aging Storefronts Live Presentations: The presentation will start with a 10-minute overview from an INSIDER editor addressing consumers’ behavior and attitudes toward ingredients aligned with joint health and healthy aging. Followed by a presentation from Gelita on how its collagen ingredients impact these segments. As a bonus for attendees that can’t make for the live presentation, we will be uploading a video from the presentation to Gelita’s SupplySide Storefront after the show.
- Ingredient Marketplace 2016 Reverse Happy Hour: Attend this networking event Thursday, April 28 from 8:30 to 10 p.m., and enjoy a few free beverages after a hard day on the show floor, courtesy of Gelita!
You can meet Gelita at booth I28 to speak with a few of its team members about their consumer insight, or, catch them at a few other Ingredient Marketplace 2016 events they are participating in.