Whether fo recovery or weight loss, supporting age-related muscle loss, or simply to gain functional strength, building and maintaining muscle is a priority for many of today’s consumers. Many consumers are including added protein to their diets. According to Nielsen, over half of U.S. households (55%) believe protein content is an important component of the foods they purchase. And, animal sources remain the most popular means of getting the muscle-building macronutrient. 

Animal protein contains all of the 22 amino acids necessary to build muscle tissue, including the nine essential amino acids that must be obtained through diet. This complete amino acid profile gives animal protein an edge over plant-based alternatives.

While muscle growth may be a priority for some, research has shown the benefits of a high protein diet for losing weight and counteracting muscle loss in seniors.

Learn about the unique, science backed health and application benefits of including animal based complete proteins in your formulations, and understand how specific animal proteins can support targeted product claims.