For many the prospect of growing old sparked fear and dread, with people automatically thinking wrinkles, hair loss, broken hips and countless health problems. Things are changing. Today consumers increasingly view aging as not a terrible fate to be fought against, but rather a normal, natural process that doesn’t have to be negative. Instead of trying in vain to “stop” aging from happening, including by spending big bucks on “anti-aging” products, the new goal is to age well. They know that by eating nutritious foods, getting regular physical activity, tending to mental health and taking high-quality dietary supplements, they can optimize wellness for many years to come.
Our latest Product Development Guide provides an opportunity for you to to tap into the latest science and trends to support common concerns related to aging. Find out about some of the newest ingredients available to give your products a competitive edge in the healthy aging supplements market.
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