Healthy aging: Optimizing life with supplements and nutrition

Consumers of all ages are embracing the concept of healthy aging—looking to nutrition, lifestyle and supplements to help them not just live longer, but healthier, more productive lives. Advances in health care and general nutrition continue to increase global life expectancy, and hence, the population of aging adults. But healthy aging is no longer an afterthought heading into the senior years; consumers across the generations are actively seeking products that will help them pursue healthy lives across the continuum. Whether young or old, the market will need new products and brands to meet this growing consumer base.