On-the-Go Nutrition

On-the-Go Nutrition

Busy people are increasingly short on time … even for eating. As such, consumers have long enjoyed on-the-go foods and beverages. However, in recent years, demand has risen for portable foods featuring cleaner labels and greater nutritional appeal—not to mention impressive taste and variety. Options such as jerky, yogurt, puffed snacks, functional beverage shots, refrigerated snack kits, powders and bars are meeting these demands. Inclusions are also thriving, from probiotics, protein, turmeric and vegetables to superfoods.

Takeaways for Your Business

• With combinations such as cheese and nuts, refrigerated snack kit sales grew 30.4% in the last year.
• Share of conventional snacks is declining in favor of dairy foods, snack bars and savory snacks.
• 71% of consumers prefer naturally formulated beverages such as coconut water vs. sports drinks.

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