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The mechanics of clean label – deep dive

The mechanics of clean label – deep dive

Akin to “natural,” clean label lacks a formal definition. Regardless, U.S. consumers ranked it their most widely followed diet. Popular attributes include: a short list of recognizable ingredients, minimal processing, sustainability, transparency, certifications (such as organic), claims (like non-GMO), and a long “free from” list—allergens, gluten, dairy, artificial colors and flavors, preservatives, sugar, chemical additives and more. Formulators know simpler foods are often the most difficult to manufacture, prompting ongoing innovation among ingredient suppliers.

Takeaways for Your Business:

• In a global survey, 90% of shoppers were at least somewhat interested in eating clean.
• The global clean ingredients market will reach US$47.5 billion by 2023 with a CAGR of nearly 7%.
• Clean options are offered in starches, sweeteners, fats, oils, proteins and plant-based ingredients. 

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