Are You Winning in the Snack Food Category?

Americans love to snack, but these days, there’s also a draw to foods that are better for you, especially with packaged snack goods. Consumers are seeking snacks with a healthy halo that not only are good for them, but also taste good.

In fact, consumers around the globe are snacking more frequently than ever, apparently listening to the health gurus who contend that eating smaller meals more frequently every day is healthier than the traditional daily three squares. Data from IRI showed the number of snacks consumed daily, per person, has increased from 1.9 to 2.8 since 2010, and consumers are becoming much heavier snackers, with 49 percent saying they consume one to two snacks daily in 2014, and 51 percent saying it’s more like three or more for them.

So do has your company launched a new snack food? If so, I invite you to enter the 4th Annual SupplySide CPG Editor’s Choice Awards that recognize innovative finished product launches from CPG companies. Key judging considerations will include clean ingredient lines, simplified formulations, as well as lower sodium levels, natural flavors, protein, fiber and vitamins that yield performance benefits. Finalists will be showcased through the SupplySide Health & Nutrition Network brands, and winners announced at SupplySide West in Las Vegas, Oct. 5-9, 2015. Deadline for applications is July 31, 2015.

For nearly 20 years, SupplySide has helped those in the food, beverage, dietary supplement, animal nutrition, personal care and cosmetic industries break through the hype and ambiguity to find the information they need to explore, discover, innovate and market their next best-selling product.

Click here to view an image gallery of the Snacks Category for 2014 SupplySide CPG Editor’s Choice Awards.