“With a shared commitment to innovative product development, Georgia Nut and Ganeden will be working together by leveraging the processing and packaging capability of Georgia Nut, and the significant probiotic expertise of Ganeden to create fresh, on-trend probiotic product concepts, by means of novel delivery systems," said Joe Bradley, sales director of Ganeden.
Healthy snacks are a growing food trend that shows no signs of slowing down. Mintel research shows snack food sales in the United States increased by nearly 30 percent from 2007 to 2012. While snacks traditionally are consumed in-between meals, consumers’ busy lifestyles are turning snacks into mini-meals that are enjoyed on-the-go. A recently released report from Neilsen states that global consumers spent $374 billion annually on snack foods between 2013 and 2014, representing a year-over-year increase of 2 percent. And although this market is highly competitive, products that taste great and offer a health benefit have increased opportunity for success.
Probiotics offer a wide range of health benefits such as improved digestive and immune health, and are increasingly recognized by consumers for their healthy halo. However, probiotics can pose challenges during formulation. (INSIDER’s “Probiotic Food Formulation" Digital Issue provides a closer look at formulating successfully with probiotics.)
“Georgia Nut is truly excited to unite with such a preeminent player in the probiotic industry," said Kurt Thorsen, vice president, sales and marketing at Georgia Nut. “We see this alignment as a real value to the industry and our mutual customer base as we collaborate to create innovative, delicious and functional snacks and confections."
Ganeden Biotech will feature samples of Probiotic Breakfast Blend and Probiotic Gems formulated with GanedenBC30 (created via the partnership with Georgia Nut) during Natural Products Expo West in Anaheim, California, March 6-8.