When the partnership between supplement brand owners and contract manufacturers is not clearly defined, often the products enter the marketplace not meeting the requirements of cGMPs (current good manufacturing practices). FDA requires the company whose name is on the label has ultimate responsibility for ensuring the compliance for their products. This means the brand owner is responsible to ensure that all parties involved in manufacturing, packaging, labeling and holding their products comply with cGMPs. Finding the right contract manufacturing partner is critical for success in the dietary supplement market. Takeaways include: *Cost-cutting measures often lead to failure to follow regulations for supplement manufacturing. *Tests must demonstrate that products meet quality requirements prior to entering the market. *State-of-the-art facilities and well-trained employees are needed to ensure GMPs are followed.