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Navigating Consumer Activism: How Industry can be a Part of the Dialogue without Letting Consumers' Whims Drive Business Strategy

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Consumers are demanding an active role in labeling and ingredient decisions—but how is the industry responding? Is it educating consumers or is there silence? Finding a balance between hearing consumers and letting them drive your business practices is challenging. But understanding the attitudes and buying patterns of consumers, and learning how to turn science into a transparent conversation can help you engage in the dialogue, so you can work proactively and with purpose. Takeaways include: *The skinny on all-natural food-labeling litigation *New research offers a roadmap for trust-building transparency *The sweet truth about controversial sweeteners

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