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Avoiding Major Pitfalls in Food and Beverage Concept Development

<p>Consumers are becoming better informed about food and beverage choices and are being more selective when choosing what to put in their grocery cart.</p>

Food and beverage developers must focus on ways to avoid problems along the way in the development process of a new product. Consumers are watching, learning and picking high-quality products that fit the all-natural or clean-label label. Martha Guidry, Principal, The Right Concept, shares four tips that are most important in the concept stage of development.

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