Video: Who is the Supplement Consumer?

Consumers are looking for value, above all else. Learn more about what consumers really want—and where they're going to find it—in this exclusive INSIDER video with Robert Sanders, executive vice president, home and health practice leader, IRI.

INSIDER caught up with Sanders at CRN's Annual Symposium for the Dietary Supplement Industry to discuss how the dietary suplement consumer is changing and how companies can successfully target new markets.