Natural Products Insider is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Video: Who is the Supplement Consumer?

The dietary supplement consumer is changing. Here's how you can keep up.

Consumers are looking for value, above all else. Learn more about what consumers really want—and where they're going to find it—in this exclusive INSIDER video with Robert Sanders, executive vice president, home and health practice leader, IRI.

INSIDER caught up with Sanders at CRN's Annual Symposium for the Dietary Supplement Industry to discuss how the dietary suplement consumer is changing and how companies can successfully target new markets.

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish