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Mobilizing the joint health category – deep dive

Mobilizing the joint health category – deep dive
Joints are susceptible to wear and tear, whether from everyday activity, athletic endeavors or challenges related to issues such as arthritis. Consumers across multiple generations are showing interest in supporting mobility, with many product developers working to help keep the joints nourished for flexible movement as long as possible. Curcumin, collagen, hyaluronic acid, methylsulfonylmethane (MSM), natural eggshell membrane (NEM), glucosamine and a host of botanical ingredients are appearing in joint health formulations.

Takeaways for Your Business:

• Joint health polled as one of the top five health concerns in the general U.S. population.
• Glucosamine/chondroitin get about one-third of joint health sales, followed by turmeric and omega-3s.
• With sports like CrossFit and Spartan challenges, younger consumers are more aware of joint health.

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