This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
Hydrating substances or humectants are used in cosmetic products to retard moisture loss from the product and to increase the moisture content of application areas such as skin, hair and mucous membranes.